Businesses normally face challenges, which are not an issue for Hussain al Nowais, the managing director and chairman of the famous Emirates Holdings, known for making dying companies live again and even succeed. There might be a lot of questions in your mind regarding the ways on how this UAE Businessman bloomed in this kind of business.
According to Hussain al Nowais, he was born in the time when life was so hard, which made him push his limits.
When Hussain al Nowais was still young, he and his siblings saw the struggles of their parents. And truly time will come that you will reap what you saw, especially that they are now more than capable to sustain themselves due to hard work.
It is quite unthinkable to have air conditioner before or even drink purified water in the 1950s, according to him. Abu Dhabi, as Hussain al Nowais described, can be compared to a village with no people. His family stays in Corniche before, and Al Husn was the former name of its centre.
Hussain al Nowais was sent to Qatar to study since Abu Dhabi’s schooling was insufficient.The norm before was to migrate to a different place, like Saudi Arabia and Qatar, to be able to survive.
Many families, which included the family of Al Nowais, decided to come back to Abu Dhabi when Sheikh Zayed bin Sultan Al Nahyan became the president. Their progress as a family started with Al Nowais’ grandfather who from a pearl merchant became a trader for foodtsuffs and materials. Their family managed to become a trade organisation after that.
When Al Nowais completed his high school in a school in Abu Dhabi, he then went to the U.S. in order to resume his education.
After finishing a business administration course in the U.S., he was totally filled with wisdom and might, which gave him the courage to go back home in order to practice what he has learned. In 1978, Al Nowais was known to be one out of few who was able to study outside UAE and was able to successfully communicate with businessmen from different countries.
He was indeed very passionate about what he is doing in his life, which is why there is no doubt why he uplifted their family business into a trusted contracting, distributing, trading, and manufacturing company. According to him, he almost started from nothing in order to build what he has now.
One of the biggest events in his career that made their business grew more and more was when he was able to have a contract for a certain government department in supplying electrical equipment.
He earned his success through acquiring skills and knowledge and continuously improving them along the way.
Even the beginning of Gulf War was seen by Al Nowais as a chance to begin a food business, because of its necessity. By acquiring businesses that are already failing, he found ways to restructure and make them rise again.
And up to this day, he is still showing and sharing his excellence, such as having Federal Foods.